Some things never change but it seems the marketing pin stripes at Black & Decker are having a change of heart in color.
Everyone recognizes the famous B&D black and orange logo and the black and orange color branding on all of their products. As a matter of fact, I’m sure this well-known color identity branding has led to the long-term success of the Black & Decker consumer tools and products. It’s a wise strategy.
Now, back to the new color issue, I’m not exactly sure who went to the mat on this new change but I have a good hunch who’s responsible.
If you want to see what I’m talking about, check out the new Black & Decker Ladies Hybrid Rose Tender “2 in 1” Gloves. The gloves are great and they’re LILAC & Gray. Imagine that!
Of course, the ladies can also buy the traditional black model of the same glove but my bet is they will buy the ones with the fun color scheme. It’s too bad we didn’t have these new models for our Mother’s Day promotion. We sold out most of the sizes of our other brand of Rose Tender Gloves.